The Routledge Companion to Nonprofit Marketing. Adrian Sargeant

The Routledge Companion to Nonprofit Marketing



Download The Routledge Companion to Nonprofit Marketing



The Routledge Companion to Nonprofit Marketing Adrian Sargeant ebook pdf
Publisher:
Language: English
Page: 448
ISBN: 0415417279, 9780203936023

Review

‘The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy’

M. May Seitanidi, University of Hull, UK

About the Author

Adrian Sargeant is the Robert F Hartsook Professor of Fundraising at Indiana University.  He is Editor of the International Journal of Nonprofit and Voluntary Sector Marketing.

Walter Wymer is Associate Professor of Marketing at the University of Lethbridge. He is Editor of the Journal of Nonprofit and Public Sector Marketing.

 



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